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GIMGANE, a pioneer in the South Korean restaurant business, is leading the way in the country's restaurant industry.

Business Philosophy & CI

We will operate the company under the principles of trust, honesty, and love.

  • Trust means credibility and
    confidence.

    If the headquarters did not give faith
    in taste and quality to the franchisees, and the franchisees did not give it to the customers, today's GIMGANE would not exist.

    The long-standing tradition and craftsmanship of GIMGANE are highly valued for creating lasting brand power in the minds of customers.

  • Honesty means that words
    and actions align

    When the headquarters and franchisees each fulfill their roles centered around the customer,

    that's when the customers can trust and seek them out, and the brand becomes one that is beloved by customers.

  • What GIMGANE values most is love.

    While culinary expertise is important, food should also be infused with the dedication and care of the people who prepare it.

    GIMGANE strives to provide food that embodies
    the warmth of a mother's love,
    from ingredient selection to service.

GIMGANE CI

The CI design for GIMGANE incorporates the symbol mark and colors from the early days of the brand identity,
intending to carry forward the legacy of the long-established 30-year brand.
The circular shape of the symbol mark symbolizes gimbap, with the small circle within representing the ingredients of gimbap.
The half-circle below signifies the half-seaweed that wraps around gimbap ingredients.

The black color represents the color of seaweed, which is the basis of GIMGANE, and the red color signifies life and love.
In this CI design, Daehakro and Gimbap have been removed and replaced with "Since 1994," emphasizing GIMGANE's tradition.

  • 2021 The top 100 franchises
    by Maeil Business Newspaper
  • 2021 The top 100 franchises
    by Maeil Business Newspaper
  • 2019 20th Korea Franchise Award
    - Proud Franchise CEO Award
  • 2019 The top 100 franchises
    by Maeil Business Newspaper
  • 2018 The top 100 franchises
    by Maeil Business Newspaper
  • Received 2017 the Consumer Brand Award
    for three consecutive years in the Consumer Brand category
  • 2017 The top 100 franchises
    by Maeil Business Newspaper
  • 2017 Global Economic and
    Cultural Development
    Award
  • Received 2017 the Consumer Brand Award
    for two consecutive years in the Consumer Brand category
  • 2015 The top 100 franchises
    by Maeil Business Newspaper
  • 2015 the Excellent Prizein the Energy category at the Seoul Special City
    Korean Franchise Awards.
  • 2015 the Best Brand in the Restaurant Franchise category
    at the South Korea Best Brand Awards.
  • 2015 the Consumer Brand Award
김밥은 GIMGANE 성공창업문의 김밥은 GIMGANE